The Holiday Bowl is an annual college football bowl game played on or around New Year’s Day in San Diego, California. The game was first played in 1978 and has been played at SDCCU Stadium since 1979. The Holiday Bowl is one of the most prestigious bowl games in the country and is part of the College Football Playoff system. The 2025 Holiday Bowl will be the 47th edition of the game.
The Holiday Bowl is an important game for the city of San Diego and the surrounding region. The game generates millions of dollars in revenue for the local economy and helps to promote tourism. The Holiday Bowl is also a major cultural event for the city of San Diego and is a chance for the community to come together and celebrate the holiday season.