· A great story lies behind every auction, and Brady’s choice to sell his impressive timepiece collection tells quite a tale. The football legend’s trip from collector to seller teaches us a lot about both the man and the luxury watch market. · TomBrady’swatch collection is fast gaining traction in the world of haute horology. · After all, behind every luxurious watch lies a story – a tale of precision engineering, heritage craftsmanship, and perhaps a touch of extravagance that only a man like Brady can pull off... · With a sharp eye for quality timepieces, Brady is building a collection that could become as legendary as his deep pass. Below are nine of the best Bradywatch flexes we’ve seen in the past... · Discover TomBrady’swatch collection featuring 10 luxury timepieces from Rolex, IWC, and more that define his style on and off the field. · Brady reportedly auctioned 21 pieces worth $4.6 million in December 2024. Let’s find out which watches those were and which ones he wears now. · Here, WWD takes a closer look at every item sold at TomBrady’s “GOAT Collection” auction by Sotheby’s.