Webthis research shows that persuasion works by appealing to a limited set of deeply rooted human drives and needs, and it does so in predictable ways. Persuasion, in other words,. Webthe new comb’s model of communication was introduced by theodore m newcomb of the university of michigan in 1953.

Webin transferring this approach into the policy context, there is therefore the need for: 2) an understanding of the.

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