Viewership among 18-34-year-olds rose by 10%, largely attributed to swift ’s fanbase tuning in. · taylor swift ‘ s presence at this year’s super bowl has undeniably left an indelible mark on the occasion’s viewership statistics, in particular highlighting an extensive surge in girl viewership. Data from nielsen detailed a more than 50% increase in viewership among 12-17-year-old girls early in the nfl season, and the reason is swift. 58. 8 million women watched super bowl lviii, a 9% increase from the previous year. While an overtime game was obviously a huge reason for the ratings increase, there was also the taylor swift. · the attendance of kelces girlfriend, superstar singer taylor swift , might have also played a role. The record-breaking super bowl caps a terrific season for the nfl in terms of television. · thanks to multiple telecasts and streams, the power of live sports and even a taylor swift bump, sunday’s super bowl matchup showcasing the kansas city chiefs’ overtime win against the san. · the short answer is: · last year’s super bowl between the chiefs and eagles drew 115. 1 million viewers.
