· From the creation of her perfume line to her marketing strategies and salesrevenue, we will examine the key factors that have contributed to her success in the fragrance industry. · According to Circana data, the US prestige beauty market grew by 2% to $16 billion, while sales at mass merchants increased 4% to $34.6 billion in the first half of 2025. · Hilton has been in the beauty industry since 2004, when she launched Paris Hilton — her first fragrance. Since then, her brand is estimated to have done $2.5 billion in fragrancesales. · At the end of the day, even if Hilton didn't sell another bottle of her fragrances post-2014, $2 billion in sales is an achievement any business leader could be proud of. · Since launching her first fragrance with beauty manufacturer and distributor Parlux in 2004, she has built one of the most successful celebrity fragrance empires in history, generating over $2.5 billion in sales in more than 100 countries. In 2004, she changed the celebrity fragrance game with the launch of Paris Hilton for Women, setting a new standard for star-powered scent. Now, 20 years and 30 fragrances later, Paris remains deeply involved in every step of the creative process. · The socialite turned mogul discusses her fragrance milestones, supporting women in business, healing from trauma, and giving back after the L.A. wildfires. · Since launching her first fragrance with beauty manufacturer and distributor Parlux in 2004, she has built one of the most successful celebrity fragrance empires in history, generating over $2.5 billion in sales in more than 100 countries. In 2004, she changed the celebrity fragrance game with the launch of Paris Hilton for Women, setting a new standard for star-powered scent. Now, 20 years and 30 fragrances later, Paris remains deeply involved in every step of the creative process. · The socialite turned mogul discusses her fragrance milestones, supporting women in business, healing from trauma, and giving back after the L.A. wildfires.
