· explore how taylor swift ’s influence on the nfl highlights the growing power of influencer marketing , why public figures are an integral part of brand strategies in 2025 and how businesses of all sizes can leverage influencers to boost engagement and grow their fanbase. One way to tie into the football fervor is to develop creative specifically relating to the super bowl , either directly or indirectly. That’s why, ahead of super bowl lviii, they’re planning special events and promotions for their fans. “there is a lot of work and money behind those conveted spots, generating a rare marketing opportunity for brands,” says wertalik. · as 2025 approaches, super bowl marketing strategies are rapidly transforming, balancing traditional advertising with the latest technological innovations. · this year’s super bowl will be defined by a potential taylor swift appearance, possible paramount+ complications, and some big swings from brands. · luckily, there are plenty of ways to reach your customers with creative, promotions, or social media surrounding the super bowl. Virginia tech marketing and brand management expert donna wertalik provides insights into the strategies behind the ads. Ahead of the kansas city chiefs and the san francisco 49ers’ big night, here are five trends we’re watching. · discover 5 winning marketing moves from super bowl 2024, inspired by taylor swift and unforgettable touchdowns, to elevate your brand · small businesses know the power of taylor swift all too well.
