In September 2021, AMC Theatres began airing a commercial starring actress NicoleKidman in its theaters and on television. The ad, written by screenwriter Billy Ray, was intended to spur theater attendance following the COVID-19 pandemic by highlighting the "magic" of the movie theater experience. · Central to the ad’s viral success is the status of Kidman herself as an internet figure. The actor is decidedly offline, save for an Instagram account that mostly feels curated, but yet she occupies a somewhat unique online position. · Since September 2021, AMC Theaters has been airing a one-minute advertisement where Academy Award-winning actress NicoleKidman waxes poetic about the magic of movie theaters. · Kidman’s campy commercial for AMC is two years old, and its popularity perplexes even Keith Urban. Here’s why AMC’sNicoleKidman ad endures. · AMC is once more having NicoleKidman promote its “dazzling images on a huge silvah screen.” Starting March 1, movie-goers will see a new 30-second version of the iconic movie theatre ad that plays before films. · Oscar winner NicoleKidman shares her feelings about those viral AMC ads, plus how she wants to get drag queens involved. · The core component of the campaign are multiple 60-second, 30-second and 15-second filmed commercials all of which star Oscar winner and 4-time Academy Award nominee NicoleKidman.
