BenAffleck has gone viral again thanks to a new photo of him dramatically smoking a cigarette outside the Sunset Towers hotel in LA, reigniting his status as a reluctant internet icon. · After achieving viral fame for fumbling the brand’s coffee in memes, BenAffleck made his relationship with Dunkin’ official in a splashy, self-effacing campaign around Super Bowl LVII in February. · BenAffleck has once again sparked online attention after being photographed smoking outside the Sunset Tower Hotel in Hollywood. The actor, who was dressed in a three-piece suit with his top buttons undone, was seen leaning back and taking a drag from his cigarette. · It's been almost ten years since BenAffleck became a meme known as "sad Affleck." The cigarette consumer has always appreciated nicotine, often being spotted with a stoggie since the early... Whether people love him or hate him, his impact on short-form content, memeculture and internet virality is undeniable. That’s why clips with him spread fast — the character is too strong to ignore. · The BenAffleckmeme phenomenon has undeniably made its mark on the fabric of modern internet culture. What started as a candid shot of the actor displaying a melancholic expression has flourished into a universal symbol for everything from light-hearted jokes to deeply felt sentiments. · Welcome back to The Daily’s Sunday culture edition, in which one Atlantic writer or editor reveals what’s keeping them entertained.